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CHRIS WILSON CREATIVE WORKS

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Intellicyt

iQue Cell Screening System

The iQue Screener transforms laboratory flow cytometry detection into a high throughput  screening platform by eliminating the manual nature and "expert-required" aspects of this method. This system allows automated processing and analysis of plates in minutes instead of hours and expedites the process of drug discovery.

Prior to the redesign, potential customers failed to see that the system’s value was so much more than the sum of its parts. The iQue Screener’s design reinforces the system’s state-of-the-art performance. Intellicyt cites a number of cases in which customers have purchased the system without having seen it in operation. The iQue Screener makes a strong case for the ability of design to communicate the key attributes of a product.

Industrial Design Lead

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